![]() ![]() ![]() This has positive repercussions for the extended Paul universe, too: it makes them more famous. Once again: Paul is a machine designed to make money, no matter how hard and how publicly that engine explodes. It’s not the first time Paul has pivoted to athletics – he boxed fellow YouTuber KSI last year, in a PPV match that reportedly made them both millions. “The amount of earned media I got because of this clip – hundreds of thousands of dollars, for free, because of the haters.” Paying attention to Paul just makes him more powerful, people! That’s what he wants!Īs a result, Paul – who made $14.5m last year – is this weekend throwing The Challenger Games, where various YouTubers you have never heard of will compete in various track and field events for cash prize donations to local charities. ![]() “I bank on the naivety of old people and millennials, to perpetuate my brand, make me go viral and keep me relevant,” Paul told his podcast, ImPaulsive, after the clip had gone viral. For Paul haters, the video was a gift: that forest wanker, making a fool of himself on national TV! Like and retweet! For Paul’s fandom (the “Logang”), the video was endorsement of their lord, and the godly powers he holds: a deliberately erratic TV appearance designed to go viral and get coverage in the newspapers and websites of yore, those fusty old institutions that don’t understand him. The latest prank/exquisite worldwide Derren Brown-style mindfreak (delete as appropriate) was Paul’s appearance on Fox Business, which soon went viral, studded as it was with non-sequiturs about how fast he could run (“I’m the fastest YouTuber – I’m the fastest entertainer on the planet”), an outlandish bet to see if anyone could outpace him (“Yeah, I’m betting $100,000 that I’m the fastest man on the planet”) and his current health status (“I also have pinkeye”). Logan Paul was just on Fox Business and, well, it was something /MbCCoERNu3- jordan July 22, 2019 ![]()
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